산업

AI Retail

AI Retail 산업의 모든 리포트 — 총 1건.

Overweight AI Retail and E-Commerce: A Value-Chain Study In AI retail and e-commerce, the first thing to monetize is not "chat" but the advertising and transaction loop wrapped around shopping traffic. Retail media remains the most mature, highest-margin profit pool: Amazon Ads totaled $68.635 billion for full-year 2025, Walmart global advertising rose 37% in Q4 FY26 (U.S. Walmart Connect +41%), DoorDash advertising runs above a $1 billion annualized run rate across 150,000+ advertisers, and eBay advertising reached $581 million in Q1 2026 (2.6% of GMV). Shopping agents are moving from "product launch" to "partial transaction loop": Amazon says its shopping AI assistant helped 300 million+ customers in 2025, Shopify's Agentic Storefronts already connect to ChatGPT, Google AI Mode, and Copilot, and PayPal is turning payments, identity, and risk control into an agent layer. The profit pools accrue mainly to three groups: platform winners (Amazon, Walmart, Shopify, Alibaba, JD, MercadoLibre, Instacart, DoorDash), the settlement/authorization layer (PayPal), and the picks-and-shovels vendors (Criteo, Constructor, Gorgias). Dynamic pricing is squeezed by FTC surveillance-pricing scrutiny; Instacart halted platform item price tests in December 2025. Gartner expects that by 2027 more than 40% of agentic AI projects may be cancelled over unclear cost and value. Rating Overweight: the durable profit pools sit with transaction-owning platforms, the settlement layer, and data-rich tooling, not with standalone AI gadgets. AI Retail and E-Commerce (Sector Study)SECTOR · AIAI Retail2026년 5월 19일