S
AI Content and Creativity (Sector Study)
SECTOR · AI
Overweight
AI Content and the Creative Supply Chain
AI content and creativity has moved from "model demos" into "workflow commercialization," and the profit pool flows mainly to platform companies: Adobe posted $23.769 billion in FY25 revenue, $19.2 billion in Digital Media ARR, and over $250 million in Firefly ARR by Q1 FY26; Canva and Figma have embedded AI into the design OS; in a single quarter Meta saw over 1 million advertisers use GenAI tools to produce 15 million+ ads; Kuaishou's Kling booked RMB 340 million in 2025Q4 while AIGC marketing assets drove RMB 4 billion of online marketing spend; Meitu's 2025 imaging/video/design revenue reached RMB 2.954 billion with 16.91 million paying users. Copyright and training-data licensing is rising into a new revenue line: Getty and Shutterstock lead with commercial-use rights plus indemnity plus licensed data, UMG and WMG are shifting from "suing AI" to "conditional licensing," and Disney/Universal/Warner are suing Midjourney while OpenAI has retired its old Sora. Still in pilot: feature-length video generation, open AI-music platforms, standalone consumer AI apps, and AI virtual idols. Top risks: copyright litigation, inference cost and price wars, and platform free-tier substitution. Rating Overweight: the durable winners are integrated platforms that own distribution, workflow, budget access, and copyright governance, not point-solution generators.