All research in 企业软件 — 1 reports.
SAP is the incumbent enterprise-applications vendor migrating its captive ERP installed base from license-and-support to cloud subscriptions, where process centrality keeps converting into long-duration economics. In 2025 cloud revenue reached 21.0 billion euros and predictable revenue 86%, with total cloud backlog of 77.3 billion euros, yet FY2026 guidance for slightly decelerating current-backlog growth reset the stock more than 50% below its early-2025 peak to about 21.5x earnings. Rating Hold: the cloud transition is genuinely working and the franchise is high quality, but at today's price the market already asks for proof rather than possibility, with the ideal buy zone at 95 to 101 euros.
