Company Profile · Communication Services

Snap Inc

SNAP · US
Industry
Internet Platforms
Exchange
US
Country
USA
IPO date
Mar 2, 2017
Employees
5,381
Website
www.snap.com
Current Price
$4.66
Live · Jun 18, 2026
Fair Buy
≤ $3.4
Margin-of-safety entry
Baillie Growth Score
44/100
Weak
Intrinsic Value · Three-Tier Range Current price $4.66 Live · Between the conservative and fair ranges

Composite valuation range · conservative $3–$3.4 / fair $5.2–$7.1 / optimistic $10–$11.5. At $4.66, Between the conservative and fair ranges.

At publication $5.16 (Jun 17, 2026)

Research on this stock
Snap Inc.
SNAP · US
Watch
Snap Inc.: Repaired Cash, Unproven Ad Rerating

Snap Inc. operates Snapchat, a camera-first close-friends communication network of 483 million daily active users monetized mainly through advertising, with a fast-growing Snapchat+ subscription leg and an expensive consumer-AR bet in Specs. The central tension is that Q1 2026 revenue rose 12% to about $1.53 billion while core advertising grew only 3% to roughly $1.24 billion and other revenue jumped 87% to about $285 million, even as North American daily users slipped from 94 million to 92 million and founders keep over 99% of voting power. Rating Watch: cash conversion and subscriptions are improving, but core ad growth is still too weak to justify a full rerating.

Internet Platforms Baillie 44 Jun 17, 2026
About the company

Snap Inc. operates as a technology company in North America, Europe, and internationally. The company offers Snapchat, a visual messaging application with various tabs, such as camera, visual messaging, snap map, stories, and spotlight that enable people to communicate visually through short videos and snaps. It also provides Snapchat+, Lens+, and Snapchat Platinum, a subscription service that provides subscribers access to exclusive, experimental, and pre-release features; Spectacles, an augmented reality (AR) glasses; and advertising products, including AR ads and Snap ads comprises a single image or video ads, collection ads, dynamic ads, story ads, commercials, sponsored snaps, and promoted places. In addition, the company offers campaign management and delivery, an advertising platform that provides automated, sophisticated, and scalable ad buying and campaign management; and measuring advertising effectiveness solutions. The company was formerly known as Snapchat, Inc. and changed its name to Snap Inc. in September 2016. Snap Inc. was founded in 2010 and is headquartered in Santa Monica, California.

Financial snapshot
Market cap$7.84B
Revenue (TTM)$6.1B
EBITDA-$242.16M
Profit margin-6.72%
ROE-18.65%
Forward P/E9.29
PEG496.06
EPS-$0.24
52-week range$3.81 – $10.41
Analyst target$7.63
Analyst rating3.2 / 5

Data from EODHD, shown in the reporting currency; for reference only, not investment advice.

Background

History

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Industry position

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