Company Profile · Consumer Cyclical

PUMA SE

PUM · XETRA
Industry
Athletic Footwear & Apparel
Exchange
XETRA
Country
Germany
Employees
17,182
Website
www.about.puma.com
Current Price
€28.56
Live · Jul 15, 2026
Fair Buy
≤ €14.5
Margin-of-safety entry
Baillie Growth Score
35/100
Weak
Intrinsic Value · Three-Tier Range Current price €28.56 Live · Within the fair intrinsic-value range

Composite valuation range · conservative €14–€14.5 / fair €26.5–€35.5 / optimistic €55.5–€60. At €28.56, Within the fair intrinsic-value range.

At publication €27.11 (Aug 9, 2026)

Financial snapshot
Market cap€4.01B
Revenue (TTM)€6.99B
EBITDA-€17M
Profit margin-6.37%
ROE-22.57%
Forward P/E56.5
PEG0.99
EPS-€4.19
52-week range€15.30 – €30.31

Data from EODHD, shown in the reporting currency; for reference only, not investment advice.

About the company

PUMA SE, together with its subsidiaries, engages in the development and sale of sports and sports lifestyle products in Europe, Middle East, Africa, India, North America, Latin America, Greater China, Rest of Asia-Pacific, and internationally. It offers sports lifestyle products for football, handball, rugby, cricket, volleyball, track and field, motor sports, golf, and basketball. The company also issues licenses to independent partners to design, develop, manufacture, and sell glasses, safety shoes, workwear, and gaming accessories. It sells its products under the PUMA and Cobra Golf brands through retail stores, factory outlets, and online stores, as well as wholesale and retail trade. PUMA SE was founded in 1919 and is headquartered in Herzogenaurach, Germany.

Background

History

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Industry position

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Research on this stock
35/100 Hold PUMA SE: A Fixable Brand, but the Price Already Pays for Part of the Fix PUMA SE is the world's number-three athletic footwear and apparel brand, selling through wholesale and direct-to-consumer channels, with 2025 continuing-operations sales of EUR 7.30bn and a EUR 357.2m reported operating loss. Second-quarter 2026 showed a genuine reset, with inventory down 15.3%, gross margin up 180 basis points to 48.0% and EUR 328.8m of free cash flow, yet currency-adjusted sales still fell 9.4% while adidas grew 14% in the same quarter and the same categories. Rating Hold: the brand is probably fixable, but at EUR 27.11 the price already sits two-thirds of the way from the EUR 18.3 conservative value to the EUR 31.1 base value, and the ideal buy zone is EUR 14.0 to EUR 14.5. PUMA SEPUM · XETRAAthletic Footwear & ApparelAug 9, 2026