Company Profile · Consumer Defensive

Diageo PLC

DGE · LSE
Industry
Beverages
Exchange
LSE
Country
UK
Employees
29,632
Website
www.diageo.com
Current Price
15.18
Live · Jul 15, 2026
Fair Buy
≤ 12.5
Margin-of-safety entry
Baillie Growth Score
31/100
Poor
Intrinsic Value · Three-Tier Range Current price 15.18 Live · Between the conservative and fair ranges

Composite valuation range · conservative 11.5–12.5 / fair 15.7–21 / optimistic 26.5–29. At 15.18, Between the conservative and fair ranges.

At publication 16.44 (Jul 31, 2026)

Financial snapshot
Market cap£37.18B
Revenue (TTM)£19.8B
EBITDA£6.18B
Profit margin12.19%
ROE19.72%
P/E (TTM)20.64
Forward P/E12.69
PEG0.83
EPS£0.01
Dividend yield5.22%
52-week range£12.96 – £20.64

Data from EODHD, shown in the reporting currency; for reference only, not investment advice.

About the company

Diageo plc, together with its subsidiaries, engages in the production, marketing, and distribution of alcoholic beverages in North America, Europe, the Asia Pacific, Latin America and Caribbean, and Africa. It offers beer, scotch, gin, vodka, rum, liqueur, raki, wine, Irish and Canadian whisky, US and Indian whisky, Chinese whisky, cachaça, tequila, brandy, and Chinese white spirit beverages. The company also provides ready-to-drink and non-alcoholic beverages. Its principal brands include Johnnie Walker, Don Julio, Guinness, Crown Royal, Smirnoff, Baileys, Captain Morgan, Casamigos, Shui Jing Fang, and McDowell's. The company was formerly known as Guinness plc and changed its name to Diageo plc in February 1998. The company was incorporated in 1886 and is headquartered in London, the United Kingdom.

Background

History

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Industry position

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Research on this stock
31/100 Hold Diageo: Cyclical Trough and Structural Erosion Are Both Real, and at 16.435 Pounds the Discount Is Not Yet Wide Enough Diageo is a global spirits and beer owner whose Johnnie Walker, Guinness, Don Julio and Smirnoff franchises rest on brand investment, distribution scale and aged liquid that cannot be recreated quickly. Spirits supplied about 76% of FY2025 net sales of US$20.2 billion and beer 18%, but North America alone produced US$3.05 billion of operating profit before exceptional items, roughly 54% of the group total, so weak US spirits demand outweighs strength in Guinness, Europe and Africa. Rating Hold: the franchises and the cash flow are intact, but net debt of US$21.7 billion at 3.4 times EBITDA and a price sitting inside the 15.70 to 21.00 pound fair zone leave the ideal buy zone down at 11.50 to 12.50 pounds. Diageo plcDGE · LSEBeveragesJul 31, 2026