Company Profile · Consumer Cyclical

Booking Holdings Inc

BKNG · US
Exchange
US
Country
USA
IPO date
Mar 30, 1999
Employees
24,900
Current Price
$171.78
Live · Jun 18, 2026
Baillie Growth Score
44/100
Weak
Intrinsic Value · Three-Tier Range Current price $171.78 Live · Between the conservative and fair ranges

Composite valuation range · conservative $135–$160 / fair $180–$220 / optimistic $230–$280. At $171.78, Between the conservative and fair ranges.

At publication $156.95 (May 21, 2026)

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Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and attractions. In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices; and OpenTable for booking online restaurant reservations, as well as reservation management services to restaurants. Further, it offers travel-related insurance products, payment facilitation, and restaurant management services to consumers, travel service providers, and restaurants; and advertising services. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut.

Market cap$132.99B
Revenue (TTM)$27.69B
EBITDA$10.38B
Profit margin22.23%
ROE225.74%
P/E (TTM)22.61
Forward P/E16.37
PEG0.74
EPS$7.59
Dividend yield0.9%
52-week range$149.76 – $231.62
Analyst target$224.41
Analyst rating4.2 / 5

Data from EODHD, shown in the reporting currency; for reference only, not investment advice.

History

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Industry position

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