Company Profile · Consumer Cyclical

Pop Mart International Group Ltd

9992 · HK
Industry
Designer Toys & IP Consumer Goods
Exchange
HK
Country
Hong Kong
Employees
8,663
Website
www.popmart.com
Current Price
HK$164.3
Live · Jun 18, 2026
Baillie Growth Score
52/100
Medium
Intrinsic Value · Three-Tier Range Current price HK$164.3 Live · Within the fair intrinsic-value range

Composite valuation range · conservative HK$100–HK$125 / fair HK$130–HK$170 / optimistic HK$180–HK$230. At HK$164.3, Within the fair intrinsic-value range.

At publication HK$152.9 (May 19, 2026)

Research on this stock
Pop Mart International Group
9992 · HK
Watch
Pop Mart: A Deep Long-Term Value Study

2025 revenue of RMB 37.12 billion and net profit of RMB 12.78 billion, with overseas at 44% of sales and THE MONSTERS a single IP contributing 38.1% of revenue; but at the current HK$152.90, against a conservative owner-earnings base of RMB 8.9 billion the P/OE sits near 20x, in the lower half of the neutral range, so the price is not cheap. The core risks are the lifecycle of a blockbuster IP and the reversion of margins. Rating Watch: a great business priced for proven success rather than a wide margin of safety.

Designer Toys & IP Consumer Goods Baillie 52 May 19, 2026
About the company

Pop Mart International Group Limited, an investment holding company, designs, develops, and sells pop toys in the People's Republic of China, Hong Kong, Macau, Taiwan, and internationally. The company offers blind boxes. It sells its products through a network of retail stores and roboshops; online channels, including Tmall flagship store, DouYin, Pop Draw, and other online channels; and wholesale channels and others. The company also provides internet technology, customer, and technology development services; and operates playgrounds, as well as engages in investment and exhibition activities. Pop Mart International Group Limited was founded in 2010 and is headquartered in Beijing, the People's Republic of China.

Financial snapshot
Market capHK$217B
Revenue (TTM)HK$37.12B
EBITDAHK$17.54B
Profit margin34.42%
ROE77.6%
P/E (TTM)14.83
Forward P/E12.35
PEG0.85
EPSHK$3.43
Dividend yield1.39%
52-week rangeHK$137.66 – HK$333.88

Data from EODHD, shown in the reporting currency; for reference only, not investment advice.

Background

History

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Industry position

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