Baidu Inc
- Industry
- Internet Platforms
- Exchange
- US
- Country
- USA
- IPO date
- Aug 5, 2005
- Employees
- 33,500
- Website
- ir.baidu.com
Composite valuation range · conservative $60–$74 / fair $99–$133 / optimistic $186–$205. At $103.99, Within the fair intrinsic-value range.
At publication $117.49 (Jun 12, 2026)
Data from EODHD, shown in the reporting currency; for reference only, not investment advice.
Baidu, Inc. provides internet content, value-added telecommunication-based, internet map, and online audio and video services in the People's Republic of China. It operates in two segments, Baidu General Business and iQIYI. The Baidu General Business segment offers products and services for mobile ecosystem, AI cloud, and intelligent driving. This segment operates Baidu App that enables users to access search, feed, content, and other services through mobile devices; and Haokan, which offers a range of various user generated and professionally produced short videos. It also provides a portfolio of knowledge and information products, including Baidu Wiki, which features columns and videos, such as encyclopedia of intangible cultural heritage, digital museum and recorder of history; Baidu Knows, an online community where users can pose questions to other users, such as individuals, professionals, and enterprises; Baidu Experience, an online platform where users share daily knowledge and experience; ERNIE Bot, new AI-native product that serves as a multi-round conversational AI assistant on both PC and mobile; and Baidu Post, a social media that allows users to post text, image, audio and video content, and reply to original curation forming valuable discussion groups, as well as livestreaming services, including live streaming and AI-powered digital human livestreaming. In addition, the company offers DuerOS smart assistant for the Chinese language; Apollo Go autonomous ride-hailing service; online marketing services; Baidu Maps, a voice-enabled mobile app providing users with travel-related services; and AI chips. The iQIYI segment produces and distributes professionally produced content. This segment offers online entertainment video services, including online videos, experience services, online games, comics, and others. The company was incorporated in 2000 and is headquartered in Beijing, the People's Republic of China.
History
Baidu, Inc. was incorporated in 2000 and is headquartered in Beijing, China, initially supplying search technology to portal websites before launching Baidu.com Beta in 2001. Robin Li has served as chairman since its founding and as CEO since 2004. Baidu listed on Nasdaq on August 5, 2005, at an ADS offering price of $27, and completed a Hong Kong secondary listing in March 2021, issuing 95,000,000 Class A ordinary shares at HK$252. It has since evolved from a search company into a platform spanning a mobile ecosystem, AI cloud, the ERNIE model, Apollo Go autonomous ride-hailing, and Kunlunxin AI chips.
Industry position
Baidu operates in two segments, Baidu General Business and iQIYI, and remains the leading search provider in China, with roughly a 47.16% all-device and 57.58% mobile search share as of May 2026 per Statcounter. Its competitive position rests on the vertical integration of search, online marketing, the ERNIE model, AI cloud, Kunlunxin chips, and autonomous driving within one company. In China's AI cloud market it competes with Alibaba Cloud, Tencent, and ByteDance's Volcano Engine, while in robotaxi services Apollo Go competes with players such as Waymo, Tesla, Pony.ai, and WeRide.